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Founder-led venture

OnGrid Advisory

Why I’m Building OnGrid

Helping small businesses bridge the gap between needing capital and being prepared to access it.

My roleFounder · Business developmentWork completedProposition · Brand · Website · Readiness processStageEarly-stage business

The opportunity

My background in banking and private markets led me to a practical question: what happens before a business is ready to speak with a lender? I’m developing OnGrid around that part of the process—helping owners understand their finances, organize their records, and work through the gaps that can hold up a financing conversation.

The Research

According to the Federal Reserve’s 2026 Report on Employer Firms, based on the 2025 Small Business Credit Survey:

  • 60%of surveyed small employer firms applied for financing.
  • 42%of applicants received the full amount requested.
  • 22%received no financing.

I conducted this research to test the problem behind OnGrid. The figures show that financing gaps are common; they don’t establish that owners will pay for my service. That is something I still need to validate.

Source: Federal Reserve Banks · 2026 Report on Employer Firms. Financing activity covers the 12 months leading up to the survey.

The OnGrid Approach

OnGrid is designed around four stages:

  1. 01 — Diagnose

    Assess financial standing, credit considerations, existing obligations, and capital requirements.

  2. 02 — Prepare

    Identify documentation gaps and develop a practical financing-readiness plan.

  3. 03 — Navigate

    Evaluate appropriate financing options, costs, and lender requirements.

  4. 04 — Follow Through

    Support next steps, qualified introductions where appropriate, and ongoing financial readiness.

Investment & Industry Research

Why OnGrid Should Exist: U.S. Small-Business Financing, Capital Readiness and Advisory Opportunity

My research into the financing challenges owners face, what lenders ask for, and where OnGrid could offer a useful service.

Research date: October 2026
Author: Paul Carram
Read industry research · PDF

The financing challenge is documented. I still need to test OnGrid’s commercial model and measure whether the service improves client readiness.

Work samples

Cover of the OnGrid Advisory brand guide, showing the identity developed for the business
Brand guide · September 2026